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If you own a small business with office space in Arizona, you know that every dollar counts. When it comes to marketing, it can feel impossible to make an impact on a shoestring budget. Thankfully, there are multiple options to generate effective marketing results in an affordable way. Whether you’re a resident business at one of our Tempe office spaces or own a business on the other side of the country, these marketing tips can be implemented.

 

Blogs
Content that is helpful, informative, or entertaining can be a marketing asset for your company. Blogging is a way for people to learn more about your business when visiting your website and can help your website’s search engine optimization (SEO).

Blogs also make excellent social media content to push users to your website. If your blog content is evergreen, they can be utilized on social media long after the original post was published. If you repost blog content that is more than six month old, adjust the publish day to make the content appear timely. Don’t forget to review the blog and update the content accordingly.

 

Showcase Your Staff
Wondering how to connect with your followers? Highlight your team members. Storytelling and adding a human connection are impactful ways to resonate with your followers.

For example, start a social media series introducing your employees. Include a photo, what they do at your company, and fun facts like what they like to do on the weekends, their favorite local restaurant, and where they’re from.

Crafting a “day in the life” campaign for each staff member will give followers a new understanding of what goes into your small business. This campaign can also be repurposed at a recruiting tool when hiring additional staff members in the same role.

 

Videos
While a professional video may be out of your budget, creating a video with your smartphone is a great way to market your business. Use Instagram’s new IGTV or live features on Instagram and Facebook to generate organic reach for your business.

Video is a great way to show potential customers a behind-the-scenes glimpse into your business. Show how your products are made — time-lapse video may be a great tool for this —, create tutorials, and share exciting updates.

 

Keep it Small
Remind social followers often that you’re a small business. Partner with other small business to craft a new product, send handwritten thank you notes to clients, remember your customers’ preferences, and ask how their daughter’s dance recital went.

Whether you’re a resident business at one of our Tempe office spaces or practice business in a completely different state, we hope these tips help you market your small business. Have you found great results with an inexpensive marketing tool that we didn’t mention? Let us know on our LinkedIn page. If you’re looking for office space in AZ, we’d love to help.

 

Photo source: https://unsplash.com/photos/24HcJhf0u6M

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Your Arizona office space layout can have a large impact on your business. A poorly arranged office can make it difficult for workers to concentrate and negatively impact productivity. If you’re searching for a new Arizona commercial office or interested in redesign your current space, there are few things to consider.

1.    Technology

Before planning the office layout take note of power outlet locations. Desk spaces and their accompanying electronics will dictate your office flow. Ensure you designate outlets for important equipment like your Wi-Fi router, internet modem, and printer.

2.    Storage

If your Arizona office space doesn’t already include adequate built-in storage or closets, you will need to think about space for your office supplies. Make sure the materials are in an accessible area.

3.    Conversations and Celebrations

To have a healthy work environment, your employees will need a space to congregate for non-business activities. Eating lunch together and celebrating birthday, holidays, and work anniversaries in a common space large enough for the entire team will produce comradery and strong office culture.

4.    Departments

If your business is large enough to have department teams, you will need to think about placing team members near each other when forming a layout. Keeping team members or employees who work together often in the same location can help facilitate a productive workflow and increase efficiency.

5.    Décor

Furniture and décor offer an opportunity to bring your company’s personality into your office. Selecting furniture and décor pieces that are functional and match your brand will make the office space yours. Many organizations hire an interior designer to help with decorating.

6.    Room to Grow

You should always leave room to grow when you’re setting up your Arizona office space. Even if there is no current plan to increase staff, having room available will keep you prepared to hire personnel in the future.

7.    Color

Some colors have been known to decrease productivity by causing gloominess and depression, while others can aid in creativity and focus. Depending on the type of work you do, you should customize your office space accordingly. When painting walls, try out multiple swatches before committing to a color.

8.    Quiet Spaces

For introverts and those looking for a space free from distractions, offer small rooms or spaces where employees can work. These can also be used as meeting spaces and “phone booths” if you have an open office space.

9.    Input From Your Team

Employees want to feel like they are part of the process. If possible, reach out to your team and ask what they would like in an office. While you may not be able to take every idea, you can consider everyone’s opinions and make each member feel like a part of the team.

 

 

When you consider items like a quiet space, color, and your employees’ input, you can create an Arizona office space fit for your team. Did we miss anything? Let us know by commenting on our LinkedIn page. If you’re searching for a new Arizona commercial office space, contact us.

 

 

Photo source: https://www.pexels.com/photo/architectural-design-architecture-ceiling-chairs-380768/

Control mindless snacking at your office space in AZ

A trend in small and large businesses alike is providing snacks and beverages to employees as an added benefit. If your office space in AZ always has a stocked pantry and refrigerator, it can be tempting to snack throughout the day. While there is no delineation on if snacking is a positive or negative habit, nutritionists do tend to agree that mindless snacking should be avoided. Find out how to control the munchies in your Arizona commercial office.

Stay Hydrated

Many times when a snack craving emerges, the real culprit is thirst. When your body is dehydrated it can mistake the feeling of thirst for hunger. Keep a water bottle at your desk and track how much water you are drinking throughout the day. To determine how much water you should drink each day, multiply your weight in pounds by 2/3 (or 67%). That number is the amount of water, in ounces, you should aim to drink each day. Depending on your activity level, add an additional 12 ounces of water for every 30 minutes you workout.

Eat Satisfying Meals

If you tend to skip breakfast or lunch, hunger will likely drive you towards the office kitchen. Plan ahead to ensure you have time in the morning for a balanced breakfast and pack a healthy lunch. Keeping hunger at bay will help you avoid mindless snacking.

Kill Cravings with Mint

The taste of mint cleanses your palate and has the potential to stop cravings. Keep a toothbrush and toothpaste at work and brush your teeth after lunch. You will be less likely to reach for the snacks when your mouth is minty fresh. Sugar-free mint gum and mint flavored tea also have the potential to ward off cravings and snacking impulses.

Distract Yourself

Monitor your snacking habits to determine the time when your urge to grab a snack is the strongest. Once you know when a craving is likely to hit, keep yourself busy at that time. Schedule a meeting, go for a quick walk, make a phone call, or chat with a co-worker. By briefly keeping yourself preoccupied, the craving will pass.

Avoid/Remove the Snacks

If the temptation for snacking is too strong, avoid the kitchen. If keeping your distance is not realistic, try suggesting a different snack option to the team responsible for stocking the kitchen at your AZ commercial office. Suggest a type of snack you would not be tempted to eat that is similarly priced.

Bring Your Own

Sometimes snacking is necessary to get through the day. Instead of relying on office snacks, bring your own to avoid overeating and unhealthy options. Keep these tips in mind when preparing a snack for the office:

Pick healthy options - Prepare snacks with a good mix of protein, healthy fats, fruit, and veggies. Some good options include fresh or dried fruit, nuts, yogurt, protein shakes, and peanut butter with celery.

Monitor serving size – When possible, prepare snacks in individual serving sizes to avoid overeating. Serving your snack in a bowl or on a plate will also aid in eating only the designated amount per serving.

Work for your food – Selecting snacks that take work to eat — like peeling an orange or breaking open the shell of a pistachio — will naturally make you slow down and help you consume less.

 

We hope these tips will help you avoid mindless snacking at your office space in AZ. Anything we missed? Let us know by commenting on our LinkedIn page. Looking for an Arizona commercial office space? We can help.

Photo source: https://www.pexels.com/photo/macbook-air-213078/

Keep your office space in AZ motivated — even when it's vacation season — with these different approaches.

When you work in a Phoenix office space, it’s easy to get distracted by the beautiful weather outside and the potential adventures summer has to offer. It’s even more difficult to stay motivated after you hear about all the fun your co-workers have planned in the upcoming weeks. If you find office productivity waning, try these approaches to keep your office space in AZ running at full power during vacation season.

 

Embrace It

The weather outside is lovely, so you might as well enjoy it. When you find yourself getting distracted take a short break. Get your co-workers in on the fun by planning a group lunch that’s not in the office or bring in games for some ongoing friendly competition. Even a quick game of tic-tac-toe on the whiteboard in a meeting room of your Phoenix office space will provide a nice break to the day. If the office dress code is strict, ask a manager if they would consider easing up on the rules during the hot months. Wear something comfortable on days when you won’t be meeting clients, or make every day casual Friday.

 

Wear Blinders

If embracing the temptation only leaves you wanting more, block out all distractions. Pump up the office with a playlist full of motivating songs. Reorganize your work area to minimize distractions — start with these spring cleaning tips. If the entire office needs an overhaul, select a day to host a summer cleaning power hour. Tackle those files that are no longer needed and get rid of any clutter that could be slowing down productivity. A fresh clean look is sure to reinvigorate and motivate.

 

Plan for Success

Whether it’s you heading off for some rest and relaxation or a co-worker, planning is key. To truly disconnect while on vacation, have a plan in place to ensure all tasks will be completed and any issues that could arise can be handled. Start by prioritizing each task in a master spreadsheet and include which team member will take the lead in your absence. Include any details that might be important and complete as much of the leg work as possible to set the office up for success while you are away.

 

Remember that when you’re on vacation, you’re on vacation. Just as it was important to keep up the productivity at work, it’s important to relax while you’re away. This way, when you return to your Phoenix office space you can return refreshed and eager to work.

 

Which approach works best for your office space in AZ? Let us know in a comment on our LinkedIn page.

 

Photo source: https://www.pexels.com/photo/alphabet-boogle-dice-enjoy-262529/

Should You Play Music At The Office?

Listening to music at your Arizona office space can increase productivity.

Listening to music at work is a topic everyone has an opinion on. If the great debate of whether music builds or depletes productivity has occurred at your Arizona office space, this blog is for you. As a real estate company specializing in Arizona commercial office space, we have seen the trend of open-plan offices grow, resulting in noisier spaces and employees opting for headphones.

It turns out the correlation between music and productivity is not straightforward. Whether music helps or hurts productivity can depend on the work environment, the type of task you are working on, and the type of music playing.

 

Music Based On Environment 

If you work in an open-plan office, or if your Arizona office space is on the noisier side, music can increase productivity. Trying to focus on your tasks can be difficult when you are picking up different pieces of conversations being held around your office. In this case, music has the ability to block out the office noise and gives you the opportunity to focus on your tasks without getting distracted.

 

Music Based on Task

Repetitive Task

Most positions include some element of repetitive tasks. If you are working on a repetitive task, music is said to increase the speed and efficiency at which you accomplish those tasks. These mundane tasks can have a negative effect on your mood, and listening to music can make you happy and relax you as you plow through your pile of work.

Learning Something New

When you are trying to focus on learning something new, your brain is working to analyze and understand the information you are obtaining. When music is added to the mix, the brain begins multitasking to process the music as well, making it more difficult to retain the information you are trying to learn.

 Language-Based Task

If you’re doing a language-based task, music with lyrics can be distracting. Similar to when you are learning something new, the brain is processing the information you are consuming and adding music can split your focus and derail productivity.

 

How To Build Your Office Music Arsenal

Avoid New Music
To keep productivity at a high, avoid listening to new music at the office. The intrigue of listening to a new song can cause a level of excitement that will outweigh the feelings you have toward your work, potentially resulting in paying more attention to the music than your tasks.

Mix Up The Style

Some research has shown that different types of music pair better with different tasks. Add these styles to your playlist:

  • Classical – thought to improve accuracy
  • Pop – thought to reduce mistakes & increase speed of data entry
  • Dance – thought to improve proofreading speed
  • Ambient – thought to improve accuracy in data entry

Non-Lyrical

Create a playlist or two of music without lyrics to ensure you can receive all the positive attribute of productiveness music provides without overloading your brain. Non-lyrical music will allow your brain to focus on a linguistic task without having to multitask.

Music has the capability to increase productivity and make your office an enjoyable place. What music mix works best at your Arizona office space? Let us know by commenting our LinkedIn. If you’re searching for an Arizona commercial space, contact us.

 

 

Photo source: https://www.pexels.com/photo/man-with-headphones-facing-computer-monitor-845451/

     

As dedicated commercial real estate professionals, all of us at Camroad Properties pride ourselves on operating office buildings to the highest industry standards. This translates into consistently high occupancy rates, and tenant retention rates averaging over 80% in all of our Arizona commercial real estate properties. As local owner-operators, you can rely on Camroad Properties to provide the best leasing opportunities for quality office space in Phoenix, Mesa, and Tempe. Our knowledge of Arizona commercial real estate and our ability to react promptly to our clients' office space requirements is our specialty. We can customize office suites to fit any of your commercial real estate needs.
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Camroad Properties, LLC. , 2200 E. Camelback Rd. Suite 101, Phoenix, AZ 85016
Phone 602.956.2200, Fax 602.956.1503

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