If you own a small business with office space in Arizona, you know that every dollar counts. When it comes to marketing, it can feel impossible to make an impact on a shoestring budget. Thankfully, there are multiple options to generate effective marketing results in an affordable way. Whether you’re a resident business at one of our Tempe office spaces or own a business on the other side of the country, these marketing tips can be implemented.
Content that is helpful, informative, or entertaining can be a marketing asset for your company. Blogging is a way for people to learn more about your business when visiting your website and can help your website’s search engine optimization (SEO).
Blogs also make excellent social media content to push users to your website. If your blog content is evergreen, they can be utilized on social media long after the original post was published. If you repost blog content that is more than six month old, adjust the publish day to make the content appear timely. Don’t forget to review the blog and update the content accordingly.
Showcase Your Staff
Wondering how to connect with your followers? Highlight your team members. Storytelling and adding a human connection are impactful ways to resonate with your followers.
For example, start a social media series introducing your employees. Include a photo, what they do at your company, and fun facts like what they like to do on the weekends, their favorite local restaurant, and where they’re from.
Crafting a “day in the life” campaign for each staff member will give followers a new understanding of what goes into your small business. This campaign can also be repurposed at a recruiting tool when hiring additional staff members in the same role.
While a professional video may be out of your budget, creating a video with your smartphone is a great way to market your business. Use Instagram’s new IGTV or live features on Instagram and Facebook to generate organic reach for your business.
Video is a great way to show potential customers a behind-the-scenes glimpse into your business. Show how your products are made — time-lapse video may be a great tool for this —, create tutorials, and share exciting updates.
Keep it Small
Remind social followers often that you’re a small business. Partner with other small business to craft a new product, send handwritten thank you notes to clients, remember your customers’ preferences, and ask how their daughter’s dance recital went.
Whether you’re a resident business at one of our Tempe office spaces or practice business in a completely different state, we hope these tips help you market your small business. Have you found great results with an inexpensive marketing tool that we didn’t mention? Let us know on our LinkedIn page. If you’re looking for office space in AZ, we’d love to help.
Photo source: https://unsplash.com/photos/24HcJhf0u6M