The holidays are a time when your Arizona office space can get into the spirit of the season and spread some cheer to others. It is a common practice during this time for businesses to give gifts to their employees, vendors, and clients to show appreciation for their continued work, support, and business. While employee and vendor gifts may be easier to navigate—after all, you know these people pretty well at this point—the land of client gifting can be a tricky minefield to maneuver.
Don’t let your Arizona commercial office fall into the common pitfalls and faux pas of client gift giving. This guide will tell you everything you need to know, from how much to spend to the do’s and don’ts.
Who You Should Send Gifts To
Generally speaking, you should send gifts to the clients you interact with on a regular basis. Gifts are a way of conveying that you value their continued business and it ensures that your company is fresh in their mind going into the new year.
How Much You Should Spend
Don’t make the awkward mistake of sending an expensive gift to a client (or potential client) that can send the wrong message. Instead be genuine and sincere with your gifts, but not over the top. Depending on how involved you are with the client, gifts can range from $20 up to $150. Most larger companies discourage employees from accepting gifts valued at any more than that. If your Arizona commercial office works with a large number of clients and it isn’t in the budget to send them all gifts, send gifts to your larger accounts and send thoughtful, handwritten cards to your smaller accounts. Please keep in mind that government departments may have restrictions on receiving gifts as well, so look into your clients’ company policy beforehand.
What to Give
You may absolutely love fruitcake, but there’s a good chance that your client does not. The gift you give should be customized to the client and their preferences, not your own. When choosing a gift for a larger client you work with frequently, find out what they enjoy then tailor your gifting accordingly. When picking a gift for a client that you’ve worked with sporadically, it’s ok to send them a smaller token of your appreciation. Gift options could include edible treats and gift baskets, personalized stationary, or fun subscription gifts that are sent on a schedule.
Do’s and Don’ts of Client Gift Giving
Don’t just send gifts during Christmas, not everyone celebrates it. Instead, you can start sending holiday gifts from Thanksgiving and through the New Year.
Don’t use gifting as an advertising opportunity. Avoid giving items that are peppered with your branding or logo, it can seem like your gift has ulterior motives.
Don’t expect a gift in return. It can create an uncomfortable situation for you both.
Do be conscious of food allergies, dietary restrictions, or lifestyle choices.
Do be inclusive; if you’re sending a gift to one member of a team, send gifts to everyone.
Do make it personal. Put time and thought into your gifts, the extra effort helps to establish lasting relationships.
Tell us about the most memorable holiday gift your business received by commenting on our LinkedIn page. If you have any questions regarding an Arizona office space, direct them to Camroad Properties. Check out our blog for more tips and advice on office culture!
WRITTEN BY: Portia Dempsey