As a small business Yelp is your best friend. It is important for your Arizona office space to maintain a strong online presence, and Yelp is a great way to connect with current and potential customers. The more positive an Arizona offices online profile, the more business it is likely to generate. Yelp is an effective platform and resource for small businesses in Arizona and beyond.
Yelp allows your customers to not only rate and review your business, but it builds a strong word-of-mouth foundation which continually increases trust with your customers. What can you do as the business owner to enhance and use Yelp to your advantage?
1. Maintain an active Yelp presence. Many businesses will simply set up their page, add a description and let the page run itself, but it’s wiser to continually maintain your page. Periodically read your customer reviews, and take the time to thank a positive reviewer with a response. This will let your customers know you truly appreciate their trust in your company and show potential clients how dedicated you are.
Also, don’t be afraid to apologize. If you receive a negative review, respond with an apology. Furthermore, incorporate their complaints into future changes in your business. Invite them to return to see the changes you have made, which can potentially convert the reviewer into a returning customer.
2. Use Yelp as an advertiser. Studies have shown that businesses that pay for Yelp advertising increase their revenue every year. Rather than simply claiming your business and letting the page sit, actively pursue marketing opportunities. You could also use Yelp to spread the word about upcoming promotions, new products and services, or take advantage of seasonality.
3. Link all your social media together. Provide links to Twitter, LinkedIn, Facebook and Google+ pages for your Arizona office space. Give your clients access to every channel, so they can truly get a sense of your business and increase engagement on your social media networks as well!
Increasing your small business’s online presence is just as competitive as it is for other large businesses. In the end, taking advantage of customer review sites such as Yelp can only help you reach out to current and potential clients in a positive way to enhance online reach for Arizona offices. Yelp is an amazing tool if you know how to use it!
For more small business tips and how-to articles visit the Camroad Properties blog!