When social media arrived, it created a momentous shift in how we communicate with one another. Utilizing this new engine can put one of the most important parts of your Arizona commercial office space business into high gear. Relationship management of your office space in AZ clients is critical for growth and maintaining presence.
The traditional tactic has been to target your market, then push out your marketing message on a number of channels. Since the arrival of social media, this paradigm has shifted – let’s learn how.
The traditional approach placed an emphasis on pulling in customers rather than pushing them to content. The challenge with this strategy is that it requires the creation of quality content in order to work. The time investment will be worth it because you will be surprised how quickly followers are drawn to tailored content. Tailoring content is made easier by being able to create anywhere, like on your laptop in a coffee shop. Whenever an idea comes, pause life for a second, and send it out to your followers.
It’s reported that one third of Fortune 500 companies maintain an active blog. Blogging is a new trend that puts a face to a company. Readers love it because they can identify with the company, or understand what sectors it is most interested in; this helps them get a feel for what the company represents. Writing about news hitting your sector is a good place to start. Find your voice and start writing it down.
A Picture is Worth 1000 Words
Linking relevant articles, and writing blogs is only part of the social media triangle; anywhere you can show an image, you can show a property. A good way to ensure continuity of quality content is by taking pictures of the properties yourself. Each builder has their own style and image they are trying to project, if you were to simply use their images, your news feed would be a mishmash of styles that say nothing about the type of broker you are. Clients want to know who they are partnering with before any deals are done, building a solid portfolio of images that show you understand an office space in AZ is a good way to build rapport before the first meeting.
The world of social media is a developing one with new mediums created every day. Keeping pace with the adoption of new technology will put you ahead of your competition who aren’t using social media effectively. To maximize your efforts, focus on the platforms where your voice can be heard loudest; Facebook, Twitter, and LinkedIn are good starting points.
Social media is a big world, which platform have you found works best to connect with Arizona commercial office clients? Let us know by commenting on our LinkedIn page and be sure to direct any Tempe office space inquiries to Camroad Properties.
WRITTEN BY: Portia Dempsey