Working in the Tempe office space real estate market means that you are answering the phone, sending emails and making contacts all day. To stay one step ahead of your competition, you need to focus on how you are reaching your prospects; preventing existing ones from slipping away though measured and effective messaging is equally important. Here are some helpful tips on how to grow leads and maintain your current client relationships.
Showing new clients excellent customer service over the phone is the first step to landing an office space in AZ pitch. The best way to show them they’re important is by being available whenever they call. However, life happens and a situation may arise when you can’t immediately take their call. In this case, call them back as quickly as possible and be courteous.
Something as simple as answering the phone may not seem of paramount importance but studies have shown a correlation between callback time and achieving contact with a new or existing client. In fact, a study by Lead Response Management revealed that when a lead was called back within five minutes the chances of them answering increased tenfold.
We all know the annoyance of those daily emails from some list you never signed up for, so let’s avoid being that person. You want your clients to remember that you’re there to help them with any needs, but don’t want to come off as overbearing. Systematic check-ins and useful insights can be helpful ways to inspire loyalty. New clients may be leery of unsolicited emails but this method can prove exceptionally helpful for conveying important information like hot new leads to your existing Tempe office space clients.
Segmenting your recipient list can help streamline your email strategy. Keep track of client information like their interests and where they are in their lease term, then use that data to draft an appropriate email. If they are about to hit an anniversary, send them a congratulatory message; if you notice a new trend in their market, link them to a few related articles.
Make your emails memorable. Use fun GIFs or memes to grab attention or drive your point home. Have a hot lead? Include pictures or a video file to spark interest and leave a lasting impression. It’s also important to have a clearly defined goal for your emails with an easily discernable call to action.
Utilize Social Media
Platforms like Facebook, Twitter and Instagram are becoming increasingly important marketing outlets and ways to grow your client base. Engaging with clients keeps you available and fresh in their mind and offers you immediate connection with clients and others in the commercial office space in AZ business. Posting captivating pictures and useful content is a great way to get your name out there and attract new clients as well.
What do you do to attract new clients? How do you like to maintain your existing client relationships? Let us know by commenting on our LinkedIn page.
WRITTEN BY: Portia Dempsey