It’s safe to say that an impressive-looking broker on LinkedIn is going to get more leads than one who has a disheveled page. While Facebook and Twitter are more approachable, LinkedIn is where the real business gets done, and looking good on the site will get you leads.
By the end of this article you will be the go-to broker for social media advice at your Arizona commercial office space real estate firm.
The first step in creating a killer LinkedIn profile is taking a good profile picture. Ideally, your picture should be one that can cause a LinkedIn passerby to stop in his or her tracks and think, “this is someone I need to connect with.” For clients looking for office space in AZ, being able to see the face of the broker they will be listing with is critical to scoring first impression points. Choose a photo that reflects the brand and image you are trying to project for your business.
Now that your profile photo looks good, it’s time to write your bio. This is the meat and potatoes of your LinkedIn page; it contains extensive information about your work history, skills, awards, certifications, and much more. Don’t skimp out and spend only 5 minutes on this step, as it will add credibility and substance to your snazzy profile picture. Write about where you have been and the path that led you here, and most importantly highlight what strengths you bring to the table.
Audience & Optimization
It’s important to remember to whom you are speaking. Your Facebook page will attract all kinds of people to your page, whereas on LinkedIn the focus is very much on building a network of industry professionals.
Optimizing is just as important as you need to put in the work to get your page looking good. Now is the time to make your LinkedIn page searchable by the search engines that connect the world.
When you first create your profile, the URL for your page is a bunch of numbers and letters. The problem with leaving a URL this way is that when someone types your name into a search engine nothing will come up. Fortunately, most social networks allow you to edit this address, including LinkedIn. Navigate through the settings to change your URL to something that is easily searchable, like your name!
For bonus points, make sure there is continuity across all of your social media platforms. Consistency with your profile picture, bio, and overall tone will project a cohesive image that clients looking for office space in AZ are interested in. Additionally, link all of your social media pages together via hyperlinks so users can quickly jump from one site to another. These tips will get you looking as professional online, as you do offline.
WRITTEN BY: Portia Dempsey