Standing apart from the CRE competition requires a dynamic and forward-thinking approach to attract the most competitive clients. Offering clients everything they demand from their Phoenix commercial office is only the start; clients today want to be wowed by a host of amenities like pet-friendly space, “class-A” finishes, and healthy lifestyle solutions.
“In the past, approximately 3% of portfolio space was committed to features like gyms and on-site dining. Today, owners should expect to allocate approximately 10%, and those who are trying to attract highly sought-after tenants should look to reserve 12% or more.” — Colliers International.
More and more clients today are demanding their workplace allow pets. Fooda.com reported that “Research from the Society for Human Resource Management found while just 5% of companies allowed pets at work in 2013, that number had climbed to 8% by 2015.” Not many are offering pet-friendly accommodations, which leaves you an opportunity to set your Phoenix office space apart.
First impressions are everything; a building with presence will stick in the minds of prospects even after they leave. “Class-A” finishes are aesthetics that feature the best construction and high-quality infrastructure. This can come in the form of a beautiful lobby, or facades on the side of the building that provide character.
Healthy Lifestyle Solutions
The latest trends show that clients want a workplace lifestyle that is similar to their lives outside of work. This promotion can extend from having a gym in the basement, to adding food service tenants in adjoining spaces specializing in healthy-eating options. All clients want the best for their workforce, and adding these amenities will appeal to this growing need.
These trends demonstrate how clients want to get more utility out of their office spaces. Amenities may cut into revenue-generation, and they may feel like extraneous requests, but the benefit of adding these in-office perks will come in the form of higher rents, higher quality tenants, and improved retention. As clients place increasing value on choice in working environments, investment in a unique amenity set could make the difference between an energetic, productive Phoenix office space and an unused vacancy. Forward-thinking brokers cannot afford to ignore these options.
WRITTEN BY: Portia Dempsey