The foundation of commercial real estate rests on developing solid connections. The tactics for networking have shifted to such a degree that if you are not using today’s modern tools, no one will know your Phoenix office space business even exists.
Below we have our favorite modern and traditional approaches to help you successfully network.
Social Networks and Email Marketing
As a broker, your clients will want to know that you are utilizing every tool to fill their office space in AZ with tenants. Many of your prospects are already on social networks like Facebook, Twitter, and LinkedIn; if you are not on these sites you are missing out. On these social sites, you can use engaging pictures or graphics to spark conversation or join some of the hundreds of virtual industry groups to connect with other professionals.
Be persistent in emails and on social media, and focus on pulling clients in rather than pushing only for their business. Many of your contacts do not have time to waste, so make sure you only send them content they would find relevant and interesting.
Old School Techniques
Aside from all the advances in technology, many big dogs in the industry are 40 to 70 years old. As time passes, reminders of the old days can be very impactful, especially in today’s fast-paced environment.
Simply picking up the phone can set you apart, as you can portray a lot of personality through your voice alone. Clients are often impressed to find you are capable of carrying a phone conversation with confidence.
Additionally, interpersonal connections should not be underestimated. Face-to-face networking remains the most effective tactic in the book and can grow your contact list exponentially. If a picture is worth a thousand words, then what is a firm handshake over a trade-show lunch worth? Showcase that personality and let prospects see your personal touch. Taking the time to go out and meet prospects will help build long-lasting partnerships.
Be a Social Butterfly
If you are trying to grow your network from scratch, creativity will be required. Get involved by actively seeking out professional groups; go to their chili cook-off or charity gala, or host an event of your own. Show them that you are a team player and you mean business.
Effective networking practices can change in an instant, so keep up with the latest trends your colleagues are using. Make sure you know who you are targeting, and use Facebook, Twitter, and LinkedIn to project your image. Although social media is here to stay, going back to the basics can win big points with the right person.
What are some networking tips that have worked for your Phoenix office space business? Let us know by commenting on our LinkedIn page and be sure to direct any Tempe office space inquiries to Camroad Properties.
WRITTEN BY: Portia Dempsey